The Three Pillars for MSPs: Elevate CX, Grow Revenue, Optimize Performance

A busy call center leveraging Razor

The managed services landscape has never been more competitive. Today’s enterprises demand flawless, omnichannel customer experiences while expecting their Managed Service Providers (MSPs) and Systems Integrators (SIs) to deliver faster, more reliably, and with measurable proof of performance. Yet, as environments grow more complex, many MSPs and SIs are left firefighting.

The challenge goes beyond delivering complex technology like CCaaS, UCaaS, or AI and into the realms of assuring performance, protecting client trust, and creating measurable business value. Without the right tools, your team could spend hours on manual testing, react to customer escalations instead of preventing them, and struggling to prove CX quality during installs or AI rollouts. The result is missed revenue opportunities, inefficient delivery, lower margins, and higher churn risk.

That’s where Occam’s Razor platform comes in. Far from being a bolt-on testing tool, Razor is a complete CX assurance and validation platform built for the AI era, one that transforms how MSPs and SIs deliver, optimize, and grow. It also validates, monitors, and capacity-tests customer journeys fully end-to-end across all channels. By embedding Razor into your service portfolio, you can elevate customer experience (CX), optimize operational performance, and unlock new recurring revenue streams through proactive contact center assurance and resale opportunities.

By partnering with Occam, MSPs gain the advantage of our three core pillars:

  • Elevate CX
  • Grow Revenue
  • Optimize Performance

 

Elevate CX: Strengthen and Streamline Your Delivery

In the fast-moving world of Contact Center as a Service (CCaaS), customers have little patience for failed migrations, clunky go-lives, or voice and AI journeys that don’t make sense or get them to the right place. Manual testing slows everything down, and even the most seasoned MSPs and SIs can struggle to offer customer experience validation for every channel across multiple regions, carriers, and vendors.

The Challenge: Complex Environments, Constant Risk

Whether supporting an enterprise contact center or an omnichannel CX rollout, MSPs and SIs face intricate integrations involving voice, chat, SMS, and AI. Each interaction point introduces a new risk. When something breaks, especially after go-live, customers lose confidence and start shopping for alternatives.

The Razor Advantage: Assurance Built for the AI Era

The Occam Razor platform transforms this delivery model. By utilizing your own dedicated instance of Razor, you can deliver CX solutions “right the first time” with demonstrable User Acceptance Testing (UAT). Razor acts as your non-negotiable proof of quality, accelerating go-lives, expanding managed services, and reducing costly rework.

With Occam’s Razor, MSPs and SIs can validate entire CX environments end-to-end, across all channels, before customers ever pick up the phone or open a chat. Razor automates UAT, load testing, and AI validation, ensuring every workflow, IVR path, and digital journey works as intended.

From IVR mapping and AI journey validation to carrier and in-country functional testing, Razor verifies performance globally. The result? MSPs and SIs get to keep customers loyal.

“Adding Razor to our offering gave us a competitive edge in every CCaaS deal we pitched. Clients love that we can verify and demonstrate CX quality before go-live, and keep proving it month after month.”

– Global Systems Integrator Partner, Occam Program

The CX Impact

When you can demonstrate quantifiable and documented CX performance, you boost your value instantly.

Razor’s proactive testing and CX assurance capabilities turn traditional deployments into confidence-driven launches, dramatically improving customer satisfaction and trust.

MSPs and SIs using the Occam Razor platform report faster deployments, fewer escalations, and stronger SLA compliance, and this leads to higher customer retention and “stickier” long-term contracts.

Learn more about the Razor CX assurance platform.

 

Optimize Performance: Expand Managed and Professional Services

Recent analysis from CX Today suggests that CCaaS growth is slowing, with increased overlap from CRM platforms driving price pressure across the industry. Many MSPs now find it difficult to differentiate when competitors rely on the same reactive “monitor and maintain” model. The real opportunity lies in shifting to proactive assurance—continuously validating CX environments to prevent issues before they affect performance. This evolution reframes managed and professional services from margin defense to margin expansion.

The Challenge: Interchangeable Services, Tight Margins

Often, the challenge for MSPs in the CCaaS space is that customers view CCaaS services as interchangeable. That means MSPs need to differentiate themselves to improve squeezed margins. The challenge lies in learning how to expand professional/managed services with proactive assurance baked in. With Razor, MSPs turn into proactive, high-value partners who can go beyond promising performance – they can prove it.

The Razor Advantage: Proactive Monitoring + Automation

Razor changes that equation. Its proactive monitoring for MSPs and SIs keeps CX environments optimized around the clock. It’s also efficient at automating alerts, surfacing insights, and preventing issues before they affect end-users.

By leveraging Razor Monitor and Load Testing Services, MSPs can assure voice, chat, SMS, and digital channels in real time, all while reducing manual intervention. With its built-in automation and AI-driven analytics, teams can then focus on optimization instead of troubleshooting.

This shift from reactive to proactive transforms how MSPs and SIs deliver value by:

  • Reducing rework and costly on-site fixes
  • Minimizing SLA penalties and downtime
  • Protecting margins thanks to improved client satisfaction and retention
  • Strengthening delivery consistency across every deployment

Operational Excellence That Scales

By embedding Razor into your delivery model, you gain measurable operational benefits. These include faster issue detection, lower support overhead, and consistent proof of performance at every stage. That’s how you optimize performance, both for your customers’ environments and for your internal delivery teams too.

Razor also optimizes performance and provides huge efficiencies in much the same way for professional services engineers working in the support and hypercare departments, tasked with handling Day 2 Support and Customer Success.

Explore how Razor’s ongoing CX monitoring enhances service delivery and Day 2 Support.

 

Grow Revenue: Unlock New Income Streams

Every MSP wants to grow managed services revenue without stretching delivery teams or adding costly headcount. The key is leveraging technology that strengthens your offering and creates new profit channels. With Razor, partners can go beyond just reselling the full Razor platform to their customers (which drives high-margin recurring revenue). They also gain the benefit of expanding professional services tied to implementation, support, and assurance.

A great example of driving revenue growth through Managed Services is when MSPs provide Load Testing services directly. MSPs can deliver Load Testing services to their customers themselves instead of outsourcing it to a third-party testing company, that will shrink the margin/revenue. The result? MSPs benefit from new revenue streams in high-margin services, utilizing their existing Professional Services resources.

The Challenge: Flat Growth and Limited Differentiation

In a crowded CX services market, customers see little difference between providers. Most offer similar monitoring dashboards, similar response times, and similar SLAs. But those traditional models are inherently reactive, waiting for incidents instead of preventing them. That reactive posture eats further into margins and erodes customer confidence. Many MSPs offering similar managed packages, expanding revenue often means either chasing new clients or adding more people, both of which are costly strategies. What’s missing is a scalable way to generate recurring revenue from existing client relationships.

The Razor Advantage: Platform + Program = Profit

There are two ways MSPs can monetize Razor: first by reselling Razor to end customers and second by providing managed CX assurance services with a PS wrapper. Apart from being a tool, Razor is also a resellable platform. Through the Occam Partner Program, MSPs can deploy their own instance of Razor, brand it, and offer assurance-as-a-service to customers.

This creates multiple revenue layers:

  • Recurring assurance and monitoring services
  • Professional services tied to UAT, load testing, and AI validation
  • Resale of Razor with tiered partner margins under the Occam Partner Program

Partners can even bundle Razor with their existing CX or AI solutions to enhance total contract value and secure multi-year renewals.

Tiered Partner Benefits

From tiered pricing (Bronze, Silver, Gold) to dedicated partner instances and inclusive usage ports, Occam’s partner framework is built to scale revenue as you grow your customer base. Other benefits that it offers include:

  • Discounted pricing and credits tied to performance
  • Dedicated enablement, co-branded campaigns, and sales support
  • Training for technical teams to sell and deliver assurance confidently
  • Revenue growth from resale, assurance, and Razor Enhanced Support services

Learn about the Occam Partner Program and start unlocking recurring managed services revenue.

 

Razor in Action: Turning Proof into Profit

For most MSPs, assurance has traditionally been a cost center, a necessary evil that forces MSP’s to either bring in third party testing companies into their customer engagements, or for MSP’s to perform manual time-consuming testing as part of the delivery. Razor turns that model upside down.

By embedding assurance into every engagement, MSPs gain real-time visibility and measurable proof of CX performance. That proof protects SLAs and becomes a powerful differentiator that justifies premium pricing and deepens trust.

Examples of measurable outcomes:

  • Accelerated more cost-effective go-lives: Reduce deployment time by up to 40% through automated validation.
  • Reduced reworks: Lower post-launch incidents by identifying defects pre-release.
  • Increased recurring revenue: Introduce managed monitoring tiers to every client portfolio.
  • Higher retention: Keep customers loyal with monthly CX assurance reports that prove value.

With Razor, you get to keep customers satisfied while turning assurance into a growth engine.

 

Why Partner with Occam

The Occam Partner Program was designed specifically for MSPs, System Integrators (SIs), and Value-Added Resellers (VARs) that deliver or influence CX solutions across CCaaS, UCaaS, and AI environments.

As a partner, you gain:

  • Expanded portfolio with CX assurance, UAT, load testing, etc.
  • License to resell the full Razor platform and service portfolio to your customers
  • Sticky, recurring revenue from proactive PS-related assurance services
  • Co-marketing and enablement support from the Occam team
  • Technical training and onboarding to accelerate time to value

Most importantly, you gain a framework that helps you differentiate, scale, and prove value in an increasingly demanding CX landscape.

Occam gives you the tools and proof to become a proactive, high-value partner, over and above your role as a service provider.

 

It’s Time to Move Beyond Reactive Support

MSPs who rely on reactive fixes and manual testing are already falling behind. Enterprises today expect proof beyond the promises, and that’s exactly what Razor delivers.

By embedding Razor into the portfolio, MSPs move beyond reactive troubleshooting to become proactive, proof-driven partners by transforming assurance from a maintenance task into a measurable, monetizable advantage. They strengthen delivery, protect margins and SLAs, create new recurring revenue streams. What is more, Razor allows MSP’s to stand out in a crowded market by giving their clients the confidence that CX performance is always assured.

 

Next Steps: Transform Your CX Delivery Model

Learn more about becoming an Occam Partner and see how the Razor platform can reshape your service portfolio.

  • Apply to the Occam Partner Program and begin the onboarding process with our sales & technical enablement team.
  • Not ready to apply yet? Book a 20-minute Fit Check to see exactly how the Razor platform integrates with your existing offerings and immediately creates a competitive edge.

Either way, the first step is simple, and it could be the most important one you take to secure your role as a trusted CX partner in the competitive CCaaS market.